How GoDaddy Pro Clarified Blockchain for Developers
Objective
GoDaddy Pro needed a concise, credible way to introduce a new blockchain tool to its developer network — one that explained complex tech without overwhelming the audience.
Challenge
Their early messaging was text-heavy and too technical. Viewers dropped off within 15 seconds, leaving the launch underperforming.
Strategy
Telos Digital Media built a 60- to 90-second clarity-first explainer focused on comprehension and confidence.
• Scripted backward from the user decision: “Do I understand it enough to try it?”
• Used empathy-based hooks: “If your users don’t understand it, they won’t trust it.”
• Balanced visual simplicity with accuracy — real interface footage, minimal motion clutter.
Execution
• One-day shoot capturing the development environment.
• Three-day edit using the Telos “Message-Before-Motion” framework.
• Tight pacing to deliver value within the first 10 seconds.
Results
• +42 % watch-through rate versus prior explainer.
• +28 % click-through to demo.
• Feedback from developers: “Finally understood what it does.”